TPS Communications – Quick Guide
Golden Rule: Know your audience. Communicate clearly, accurately, and on time.
Our Goals
- Build trust and relationships
- Support student learning and programs
- Be transparent and accurate
- Strengthen community engagement
Types of Communication
- Routine: Emails, texts, phone calls, newsletters, ClassDojo
- Personal: Face-to-face, phone calls, presentations
- Digital: Email, social media, website, apps: ClassDojo
- Emergency: Mass alerts
Best Practices
Clear & Concise – Short, direct, no jargon.
- Timely – Early, planned, intentional.
- Accessible – Translate (Spanish, then Haitian Creole), ADA-compliant.
- Professional – Proofread; use AP Style and Canva.
- Customer Service – Handle tough issues in person or by phone.
- Quality Images – Clear, active, with signed releases.
Measures of Success
- Newsletter review
- Website analytics
- Social media engagement
- Event attendance